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Ensuring the best access conditions for new technologies and products, and preparing for a successful commercial launch

Simplified the complex and multifaceted market access process requires a deep understanding of the
disease area, pricing and reimbursement mechanisms, stakeholder perspectives,
competitive landscape, and real-world evidence

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Market Access Standard Path

Market access entails a range of essential activities. It begins with a comprehensive Market Access Environment Assessment, encompassing an understanding of diverse healthcare systems, disease management, clinical evidence, and reimbursement dynamics. Value creation involves precise clinical data development and Health Economics & Outcomes Research (HEOR) data, defining endpoints, observed populations, and comparators. Value identification relies on robust Randomized Clinical Trials (RCTs), HEOR data, and insights from payers. Effective value communication involves well-crafted Value Propositions and Dossiers, developed in collaboration with key decision makers. The process is dynamic, involving continuous Real World Evidence data development, potential repositioning, and product re-pricing to ensure ongoing market success

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Value Communications Strategy

A robust value communication strategy, initiated during product development and extended to global launches and beyond, ensures consistent messaging to all stakeholders. Launch messaging emphasizes health benefits, product improvement over existing treatments, and cost reduction. Once established and aligned with internal stakeholders, the strategy considers factors such as early value assessment, understanding disease burdens, economic impact, and the need for treatment. It also involves message development, with input from payer and Health Technology Assessment experts, ensuring optimal product labeling and evidence-based payer value claims. This approach ensures effective communication of the product’s value to the market and stakeholder

Optimizing Relationships in Market Access Support

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Value Creation and Market Access Solutions

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Market Access Strategy and Implementation

Market Access Strategy and Implementation is one of eQuantX’s specialties, and it’s all about helping your business get your products into the market …

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Pricing and Reimbursement Strategy

Pricing and Reimbursement Strategy is another area where eQuantX have deep expertise. It’s about figuring out how much your products should cost …

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Pricing Analytics and Benchmarking

At eQuantX, we’re experts in Pricing Analytics and Benchmarking. This means, we help businesses analyze their pricing strategies and compare them to…

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Health Economic and Outcome Research (HEOR) Study 

With the help of our HEOR offerings, you will be able to understanding the value of healthcare treatments and services. We conduct studies …

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Real World Evidence (RWEs) Study

These studies are about looking at how treatments and healthcare services work in the real world, outside of clinical trials. We collect and analyze data from …

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Budget Impact
Analysis

 

It’s all about understanding the financial impact of adding a new healthcare treatment or service to a budget. We use data and analysis …

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