Objective:
One of our esteemed client is developing a new treatment for dry eye disease (DED), a chronic condition that affects millions of people worldwide. The company is committed to improving patient outcomes and wants to better understand the patient experience of living with DED. To achieve this goal, the company decides to conduct social media listening research to gain insights into patients’ perceptions, attitudes, and experiences related to DED.
The objectives of the social media listening research was to:
- Understand patients’ emotional experiences and attitudes towards DED
- Identify common symptoms and challenges faced by DED patients
- Evaluate patient satisfaction with current treatment options
- Identify unmet patient needs and areas for improvement in DED treatment
Solution:
eQuantX uses a social listening tool to track mentions of DED on social media platforms such as Twitter, Facebook, and Instagram. The tool allows the company to monitor conversations, hashtags, and keywords related to DED and filter the results by date range, location, and language. To ensure the research is ethical and respectful of patients’ privacy, eQuantX anonymised all data and does not collect any personal or identifying information.
Outcome:
The research reveals the following insights:
- Patients with DED experience a wide range of emotions, including frustration, anxiety, and depression. Many patients describe DED as a “burden” and feel that it negatively impacts their quality of life.
- Common symptoms of DED include dryness, redness, itching, and sensitivity to light. Patients also report difficulty with reading, using computers, and driving.
- Patients express dissatisfaction with current treatment options, citing limited effectiveness, side effects, and inconvenience.
- Patients are seeking more natural and holistic treatments for DED, such as dietary supplements, lifestyle changes, and alternative therapies.
